Beauty definitely builds confidence and confidence magnifies beauty. Among the products that are inside Amasha Richard’s makeup kit is MAC, Ben Nye, eye pencils, eyelash curlers and lipsticks by Revlon. Not many young women can say that they have established their own business in which they help to make women feel their best but this young entrepreneur has caught the attention of locals and International superstars alike. Amasha’s makeup expertise was recently featured in Rick Ross’s video ‘Diced Pineapples’ featuring Drake & Wale. She has also worked with Josveek Huligar of Party Access Anguilla, Elements of Beauty carnival troupe, Elvis Harrigan a well known photographer from St.Maarten and Omari Banks Anguillian musician and former Leeward Islands cricketer to name
ILKA: How did your career begin in the world of beauty?
Amasha: Beauty and makeup is a field that I never
thought I would get into when I was younger simply because I never wore makeup.
However my sister was very into it and I would watch her put on eye-shadow and
liner and dress up; I wanted to be like her. I started to experiment with her
things and got more interested in learning about different products. One day
while searching on the internet I came across a makeup tutorial video on
YouTube; I started to watch them daily and eventually decided to try out some
looks on myself, at some point I realized that it came easy for me and that is
when the addiction to makeup began.
ILKA: What exactly is a day in the life of Amasha Richard
Amasha: There is diversity in each day of my life. Every
day is different for me because makeup is not the only thing I focus on. I’m
always trying to find ways to improve my life and health; I try to keep myself
busy. I have several projects that I have coming up and I’m always brainstorming
on things that I can do next to better myself. The world of makeup is always
changing in style and I have to keep learning new things every day.
ILKA: You’re a busy woman! How would you describe your signature look
and what is it about your style that sets you apart from other makeup
Amasha: My signature look is a bold (cut crease) eyes
and a nude lip; I love making the eyes pop. What sets me apart from other
artists is that I love trying new things. I don't like doing the same look all
the time so I always try to do something different on clients based on their
unique facial features while I believe in letting their inner beauty show
ILKA: Who are some people and what are some things that have inspired
you throughout your career?
Amasha: My inspiration comes from people like Goss
makeup artist and Lisa Eldridge; I’m a huge fan of their (both artists have
tutorials on You Tube). I’m also inspired when I look at the work of other
artists and that pushes me to learn more about my art and to perfect my skills.
One thing that really inspires me is how I am able to make women feel more
confident; the look on their faces when looking in the mirror after I’ve
completed their makeup is priceless.
ILKA: I know it takes skill, a creative eye and magical products to
create those priceless looks. What are some of your favorite products currently
in your makeup kit?
Amasha: Some of my favorite products in my kit
ILKA: Do you see yourself someday creating your own line of
Amasha: Yes I can see myself creating a line of makeup
one day. There are so many good brands out there but some are just unaffordable.
I would like to create a brand that is affordable and is good quality.
ILKA: What are some makeup/facial products that you recommend women
to travel with when travelling to a tropical destination like
Amasha: Anguilla is warm all year round and it’s very
important to be aware of what cosmetics you travel with. Some must haves to keep
in your travel kit are:
ILKA: What general tips do you have for women who want to look
and feel their best?
Amasha: Looking and feeling good starts from the inside.
Taking care of your body is essential, include exercise in your daily regimen;
set a goal of physical activity at least four times per week. Be sure to cleanse
tone and moisturize your skin daily and drink plenty of water.
ILKA: We define a “COCO Woman” as a woman who embraces her unique
beauty and is not afraid to show the world her true self. Are you a COCO
Amasha: I would consider myself to be a COCO woman
because I believe that beauty starts from within.
There is much emphasis on understanding and accepting true inner beauty which
is the first step to looking and feeling beautiful. Approaching makeup as
a tool to enhancing your best or favorite features is the way to go.
FB Fan Page: https://www.facebook.com/AmashaMua?ref=ts&fref=ts
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